50 million tradespeople worldwide manage their business in a notes app, a WhatsApp group, or their head. Jobb replaces all of that with a conversational AI — distributed through the channel they already use, collecting payments through infrastructure they already trust.
The opportunity
50M+
Tradespeople worldwide
Total addressable market
2.3M
Self-employed tradespeople in the UK alone
First market — live today
£150B+
Uninvoiced or late-paid work annually in the UK
Revenue recovery opportunity
2B+
WhatsApp monthly active users
Our distribution channel
Why now
The conditions for Jobb have never existed before. Three independent shifts are happening simultaneously.
In the UK, 84% of smartphone users have WhatsApp. For tradespeople — who work with their hands and communicate by voice — WhatsApp is already how they run their lives. Zero adoption friction. No download required.
GPT-4o can understand "fixed John's boiler — £250" as fluently as a human assistant. The barrier of structured data entry — the reason tradespeople have rejected every CRM before this — is gone.
Open Banking in the UK and Vipps in Norway have made instant account-to-account payments the default. Apple Pay and Google Pay work natively in WhatsApp's browser. The payment friction of a decade ago no longer exists.
Product roadmap
Each stage deepens lock-in and widens the moat. By Stage 3, switching costs are high — all financial history, customer relationships, and tax records live in Jobb.
Replace the notebook. Jobs, invoices, payments, receipts — all via WhatsApp. Payments via Adyen: Apple Pay, Google Pay, Vipps, Pay by Bank, cards.
Markets
🇬🇧 UK · 🇳🇴 Norway
From recording jobs to managing the entire trade lifecycle. Quotes, contracts, scheduling, and recurring billing make Jobb the operating system for the business.
Markets
+ 🇮🇪 🇫🇷 🇩🇪 🇸🇪 🇩🇰 🇪🇸
Data flywheel. Jobb knows more about a tradesperson's business than any accountant or bank. Integrations with Xero, QuickBooks, and HMRC create a powerful compliance layer.
Markets
+ 🇦🇺 🇺🇸 🇳🇱 🇮🇳 🇧🇷
Business model
Adyen Interchange++ pricing. Jobb takes a margin on every payment processed through the platform. As payment volume grows, this becomes the dominant revenue stream — sticky, recurring, and directly tied to customer success.
Revenue grows automatically as customers grow.
A flat monthly fee for Pro features: web dashboard, accounting integrations, team accounts, advanced analytics. Free tier drives adoption and network effects. Pro tier captures business value as customers scale.
Launching Q3 2026 after product-market fit is proven.
We share financials, product metrics, and market data with qualified investors under NDA. Book a call or email us directly.